Lucky Trip Where The Dreams Take Flights

THE BEGINNING

Mr Munshi Ali started his journey when he was pursuing his master's in Bangalore. As a student, he used to do small bookings and earn some money, which would help him. This introduced him to the travel industry and sparked his curiosity. After completing his degree, he connected with other travel companies and agencies. He realized that he was getting a meagre amount. Life took a huge turn as he wanted to be a software engineer. But he became a travel entrepreneur. The rule that he follows is to jot things down in his diary. This enables him to plan his day so that he can take action accordingly. On asking about his thoughts on travelling, he said that he has travelled for business only. As he is only focusing on generating revenue and growing his business. After completing his master's, he has not travelled for entertainment. However, he is planning to travel soon after saving a certain amount.

EXPERTISE

Being from West Bengal, Lucky Trip usually deals with Bengali customers. After starting his business, he got many calls from people looking to book their next trip. They started booking through their website, which helped them a lot. Lucky Trip’s business is growing in a phased manner, and now Mr Ali is planning to increase their brand awareness. They want their customers to know them by increasing their brand visibility. This is why Lucky Trip got connected with TraviYo.

CHALLENGES AND RESILIENCE

During their journey, they faced many challenges. The major challenge they face is that whenever flights make a profit, their business gets into trouble. If any festival is around the corner, at that time no one can grab any discount due to peak seasons. Due to this, 60% of the time, they are running their flights at a loss. But at the same time, Mr Ali’s motivation factor is flight. As trains are time-consuming, people tend to take flights for longer trips. This allows their business to flourish more. As they had just started after the COVID pandemic, they did not face much trouble. Before and during COVID, Mr Ali was doing this just to earn pocket money for himself.From last year until March 2023, Lucky Trip secured a whopping 2.5 crore for his business. This year, they are focusing on brand value. They want their existing clients to act as their face value.

JOURNEY WITH TRAVIYO

Lucky Ali came to know about TraviYo through someone’s reference. He said that the quality of the product he is getting from TraviYo is awesome. TraviYo helped Lucky Trip in many ways. TraviYo provides them its digital marketing services which helps them to establish their brand on digital platforms. With TraviYo’s digital marketing services, they are intending to gain brand awareness in the market. As Lucky Trip was not focusing on its digital branding, it lost many opportunities. After TraviYo’s digital marketing services, he says that it is easier to gain the trust of their potential customers and clients. Till now, he is still satisfied with TraviYo’s service.